If you are shopping for the latest Adidas shoes (Germany-based Adidas is a leading sports apparel and equipment manufacturer.) in a posh shopping mall, they could well have come from Nellore.
Apache Footwear India manufactures Adidas shoes in its SEZ, spread over 314 acres, located in Mambattu village near Sullurpet. It provides employment to about 6,300 people. These employees with their bright green T-shirts paint the roads green when all of them come out at once at the end of their shift. It has a turnover of around Rs 300 crores. Apache exports its shoes mainly to Europe, the US and Russia.
Apache currently produces around four lakh pairs of shoes per month and aims to double production of shoes from its special economic zone (SEZ) here to 8 lakh pairs a month by 2014.